Category 01
Heavy metals
Industrial Metals & Structural Steel
CHARU SALES
Basement, 2427, Gali no 10 & 11, Karol Bagh, New Delhi
Industrial Trading engineered
for precise, on‑time delivery.
CHARU SALES orchestrates metals, construction inputs, and tea logistics with an industrial luxury mindset—high‑touch coordination, low friction execution, and obsessively reliable delivery windows.
Direct desk: +91 74808 77820
Email: ask@charusales.shop
Experience & History
From Karol Bagh basement to pan‑India flows.
Anchored in Central Delhi’s dense trading ecosystem, CHARU SALES combines legacy supplier relationships with a contemporary control‑room operating model.
Trading as an operating system, not a transaction.
We sit at the convergence of warehouses, ports, and production sites—mapping every shipment from enquiry to final unloading with clear ownership and a single point of escalation.
10+
steady‑state supplier lanes across North & East India.
24×7
coordination window for time‑sensitive cargo.
3
primary verticals: metals, construction, tea.
Trading Categories
Aligned with how you build, move, and brew.
From structural steel to bulk teas, each trading category is engineered with its own routing logic, documentation discipline, and quality checkpoints.
Category 02
Construction inputs
Construction Materials & Site Supply
Category 03
Tea & agro
Assam Tea & Agro Commodities
Logistics Map
Every route anchored to a real‑world corridor.
CHARU SALES integrates surface, rail, and port‑linked flows with a single routing blueprint so your materials, teas, and cargo move without friction.
Karol Bagh – HQ
Assam Tea Belt
Port‑linked nodes
Active trade lanes live‑tracked by operations room
Surface + rail orchestration
We align truck availability with rake schedules, city access windows, and local labour constraints so your shipments don’t get stuck at predictable choke‑points.
Hub‑and‑spoke routing
Time‑window deliveries
Multi‑drop planning
Warehouse to vessel continuity
For export loads, CHARU SALES coordinates container alignment, stuffing windows, and documentation handovers with port stakeholders.
Pre‑stack planning
Vessel cut‑off mapping
Exception playbooks
Real‑time escalation paths
A single phone number—+91 74808 77820—stays active as your escalation line, with named contacts for each trading category.
Equipment & Infrastructure
Where cargo, cranes, and containers speak the same language.
We curate equipment partners and warehouse infrastructure capable of handling heavy metals, construction cargo, and delicate tea shipments without compromise.
Modern Warehouse Grid
Primary staging
Cargo Ship & Ports
Construction Site Loads
Why Choose Us
For teams that treat supply as strategy, not paperwork.
CHARU SALES is built for decision‑makers who value clear accountability, sharp documentation, and partners that stay reachable when operations go sideways.
Time as a first‑class metric
We map each lane with realistic transit and buffer assumptions so you can design projects around dependable arrival windows.
Service levelCentral Delhi vantage
Operating from Karol Bagh lets us stay physically close to core industrial markets, brokers, and transporters.
LocationCategory‑aware handling
Metals, construction inputs, and tea each run with their own packing, stacking, and documentation standards.
DisciplineDirect escalation line
No ticket portals—your escalation path is a name and a phone number that stays active throughout the shipment.
SupportClarity on costs
Transparent commercial structures with clearly separated freight, handling, and storage components.
CommercialsMulti‑modal thinking
We balance road, rail, and port timelines instead of treating each leg as an isolated booking.
LogisticsDocumentation discipline
Invoices, weighbridge slips, and gate records are maintained with audit‑ready clarity.
ComplianceLong‑term partnership
We prefer multi‑season relationships over one‑off bargains, giving you stability across cycles.
TrustClient Reviews
Operations teams feel the difference first.
A sample of how buyers, site managers, and tea operations leaders experience CHARU SALES on the ground.
Head – Project Procurement, Infrastructure EPC
Metals & construction
★★★★★
“Deliveries are built around our pour schedule, not the other way around. The team has never pushed ‘unavoidable delays’ as a default excuse.”
Tea Sourcing Lead, National Brand
Assam tea
★★★★★
“Estate‑wise visibility and disciplined paperwork made it easy to defend our blends internally—everything connects from factory gate to warehouse.”
Owner, Multi‑site Contractor
Logistics
★★★★☆
“Even when city traffic goes sideways, we get a call early with options instead of last‑minute surprises.”
FAQ
Answers before you place the first enquiry.
A quick view of how CHARU SALES typically works with industrial buyers, contractors, and tea stakeholders.
01 • Engagement
What information do you need to start?
+
Share your material type, approximate volumes, delivery locations, timeline, and any site or port constraints you already know. We’ll respond with a structured route and commercial outline.
02 • Geography
Which regions do you serve today?
+
We are headquartered in Central Delhi with primary flows across North and East India, including Assam tea belt connectivity and port‑linked corridors for exports.
03 • Visibility
How do you keep us informed in transit?
+
Depending on the lane, we combine GPS data from transporters with structured call‑based updates and check‑ins at key milestones like loading, departure, and border or port entry.
04 • Documentation
Can you align documentation with our internal format?
+
Yes. We map your internal documentation requirements—such as PO references, batch IDs, and weighbridge data—into our standard operating templates from day one.
Legal & Privacy
Built on responsible, documented trading practices.
We treat legal, privacy, and compliance as part of the operating system—not as fine print added at the end.
Legal • Trading & contracts
All commercial engagements with CHARU SALES are governed by mutually agreed purchase orders, work orders, or trading contracts shared over secure channels.
- • Terms are final only after written confirmation from authorised representatives.
- • Any change in scope, quantity, or timelines is recorded via revised documentation.
- • Dispute resolution is aligned to applicable laws and jurisdiction in India.
Privacy • Communications & data
We maintain confidentiality for commercial discussions, documentation, and routing data shared by clients and suppliers, using it only for operational and compliance purposes.
- • Access to sensitive data is limited to team members directly involved in execution.
- • We do not sell or trade your information with third‑party marketing entities.
- • For specific NDAs or data handling clauses, please raise the requirement while onboarding.
Contact & Coordination
One desk for metals, construction, and tea.
Reach out with your immediate requirement or simply map a potential lane—we’ll respond with a structured view instead of a generic quote.